The Survey Method Of Choice For A Researcher - 829 Words

There are many situations that make conducting an interview the survey method of choice for a researcher. The interview can be completed face-to-face, either individually or as part of a focus group, or it can be completed by telephone. All of these methods allow a richer opportunity to gather information in a more open-ended fashion, allowing the interviewer to take note of body language, tone of voice, and other aesthetic aspects of the participant. Salant and Dillman (1994) recommend face-to-face interview surveys when respondents are unlikely to respond willingly or accurately in writing, when the questionnaire is complex, and when projects are well-funded and include professional, experienced interviewers. Face-to-face interviews are generally preferred over telephone interviews, since body language and other nuances can be more closely monitored. Ng and Coakes (2014) point out that not all the data collected will be numerical, and contextual and textual data can also be an alyzed. Brace (2004) also makes note that being in the same room allows the interviewer to use prompt cards and other visuals that would be inhibited over the phone. Focus groups, on the other hand, allow the advantage of a face-to-face meeting while making good use of time and cost by having several people in the room together. This setting helps weed out extreme views, creates a forum for discussion and argument in a controlled setting, and can stimulate opinions and ideas through a groupShow MoreRelatedRelationship Between Stress And Mental Health872 Words   |  4 Pagesbetween stress and mental health, researchers Cahit Kaya, Timothy N. Tansey, and Macid Melekoglu administered a questionnaire based study to 235 college students in Turkey. The researchers distributed two surveys to the students. The first survey was a â€Å"five-item 7-point Likert-type scale from 1 (strongly disagree) to 7 (strongly agree) called Satisfaction with Life Scale (SWLS).† This survey measures life satisfaction in general populations. The second survey was â€Å"a 10 item a 5-point Likert-typeRead MoreThe Role Of Body Image And Social Media Essay1352 Words   |  6 Pagesmedia use but does not factor in dietary choices. This gap in knowledge is connected to the strengths and weaknesses of the research methods predominantly used to deal with this problem. Researchers use content analyses to describe existing evidence. In this field of study, this method is useful for analyzing social media posts and content posted on the web. It does not, however, address why these patterns may exist and why this is important. Researchers use ethnographies (or netnographies) to studyRead MoreQuantitative And Qualitative Research Methods871 Words   |  4 PagesWith sociology, researchers can use a different range of research methods to acquire new data. The various forms of research methods include surveys, ethnomethodology, experiments and documentary research. A common distinction is often made in sociology between quantitative and qualitative research methods. Quantitative methods intend to measure social phenomena by using mathematical methods and statistical analysis. On the other hand, qualitative methods mea n to collect rich, detailed data, allowingRead MorePrimary Sources Of Primary Research1231 Words   |  5 Pages1. Primary research, or research using primary sources, is first hand data and / or resources. In other words researchers are collecting data themselves. 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To illustrate the descriptive type of research, Creswell (1994) guided the researcher when he stated: Descriptive method of researchRead MoreSampling Strategy Uses A Target Larger Sized Group770 Words   |  4 Pagesinstance, the McMahon Group employed both focus groups and mail surveys as strategies to determine a consensus. Together, the dual strategy produced considerable data for researchers. Flexible and inexpensive, focus groups enable researchers to generate small group ideas and expression responses (Hartman, 2004, p. 408; Cooper Schindler, 2014, p. 133). Additionally, focus groups encourage member discussions and allow researchers to observe real time verbal and nonverbal responses (Hartman, 2004Read MoreFactors to Be Considered for a Research988 Words   |  4 Pagesfrom you I will order the rest immediately! Thanks! Methodology The researcher has several alternatives on how to gather the required data in order to conduct a thesis. One popular alternative is to us a self-administered questionnaire. There are many valid reasons to use this quantitative method. It is principally the most economical option and it is perceived by participants of a study to be more anonymous than other methods (Cooper and Schindler, 2006). Lastly, is also permits contact with participantsRead MoreSummary Of A Framework For Design By Creswell1536 Words   |  7 PagesSummary of ‘A Framework for Design’ by Creswell We now have many choices for research approaches. Author recommends that a general framework be adopted to provide guidance for all stages of research. Using still existing framework also allows researchers formulate ideas recognized by audiences who support proposals for research. This chapter introduces the reader to the three approaches to research quantitative, qualitative, and mixed methods approaches. 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Flexible and inexpensive, focus groups consist of six to ten participants (Hartman, 2004, p. 408). Additionally, a moderator guides the discussion among its panel members that allows researchers to observe real-time verbal responses and nonverbal cues (Hartman, 2004, p. 402; Cooper Schindler